“Revisiting the Usefulness of Current Multimodal and New Media Theories”

citation
Ball, Cheryl E. (2006, March 23). Revisiting the usefulness of current multimodal and new media theories. Conference on College Composition & Communication, Chicago, IL.

abstract
In this presentation, I discussed two sets of rubrics posited by new media scholars, Gunther Kress and Theo van Leeuwen in their book Multimodal Discourse and Lev Manovich in his book A Language of New Media. I argue that these rubrics are only so useful for rhetoric and composition scholars because they don’t focus on rhetorical ways of understanding digital media texts.

accompanying materials

• website to come
  

see also

• Designerly ≠ readerly: Re-assessing multimodal and new media rubrics for writing studies (under Peer-Reviewed Articles)